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Selling
AMSOIL
Has Never Been Easier
From the President's Desk...
A friend of mine who is also an
AMSOIL
commercial account told me about a conversation he had with four of his hunting
buddies over breakfast recently. My friend, who is a great advocate of
AMSOIL
lubricants and has been using them for as long as I have been making oil, was
telling these fellows about the benefits of using our synthetic oil. One of the
hunters said he also used AMSOIL.
He said he puts over 40,000 miles a year on his SUV and used to change oil every
three to four weeks before switching to AMSOIL.
Now he enjoys the convenience of changing only twice a year, spring and fall,
and appreciates the improved fuel economy and cold weather performance
AMSOIL
provides.
About the time the third guy was convinced,
the fourth person at the table said he changed his oil every 3,000 miles just
like the oil companies recommended and planned to continue doing so. That really
got my friend going. He told this skeptic about how the normal drain intervals
in Europe were often over 10,000 miles. He told how GM was no longer making oil
change recommendations based on mileage but by monitoring operating conditions,
often resulting in drain intervals of over 7,000 miles. He asked why it was
necessary for every major oil company to make a synthetic or partial synthetic
oil to meet the current ILSAC GF-4 specs required for many of today’s automotive
applications.
Then, after all that, he asked how it felt to
be guilty of wasting our precious energy resources at a time when prices were
going through the roof and supply was becoming a concern. He said that if
everyone used synthetic oil and actually followed whatever drain recommendations
their vehicle manufacturer recommended, we could dramatically reduce our
dependence on foreign oil. And if they all used AMSOIL,
they would conserve a whole lot more. By the time breakfast was over, everyone
at the table including the skeptic agreed that AMSOIL
was the way to go.
The point of this story is this: Selling
AMSOIL
Synthetic Lubricants has never been easier than it is today. Many Dealers can
remember when we didn’t have all the convincing ammunition we now have to make a
sale. When synthetic oil was new, it took a real leap of faith to use it.
Today, it’s a no-brainer. If you want the best
lubrication, the best fuel economy, the best protection, the most convenience,
and conserve energy resources at the same time, your choice is pretty clear. You
choose AMSOIL
Synthetic Lubricants. That is, if anyone tells you about
AMSOIL and the
benefits that come from using it. That someone should be you, my friend. If it’s
not you, sooner or later it will be someone else, and you will miss out on
another opportunity to build your business.
The market for our products is humongous. What
percent of motorists use synthetic oil today? To the best of my knowledge, it’s
less than five percent. Now how many vehicles are out there? Two hundred million?
Three hundred million? As much as we’ve grown in recent years and as many other
synthetic oils that are now being marketed, we have a long way to go before we
saturate this market. A long way!
That should be good news to every
AMSOIL Dealer
who is serious about building a business. This is still a ground floor
opportunity and will remain so for many years to come! The way to take advantage
of this opportunity is to start sponsoring and building a sales organization.
Your newly sponsored Dealers will find selling AMSOIL
products easier than at any time in the company’s history and as they succeed,
you will begin to realize the real earning potential an
AMSOIL
business provides.
As many Dealers who have grown to become
Direct Jobbers will attest, an
AMSOIL
business is the best insurance policy you can have to assure your spouse and
family a continued income. The downline organization you build today will always
be there to produce income for you and your family in the future. I honestly
don’t believe you could afford an insurance policy that would provide for you
and your family like a thriving AMSOIL
business.
I was thinking the other day that if an
opportunity like AMSOIL
would have been available to me as a young man, I would have jumped at it. This
business just keeps getting better. We have barely scratched the surface of a
huge, huge market, and it gets easier and easier to sell our products. That also
means it is easier to sponsor new Preferred Customers, Dealers, retail accounts
and commercial accounts. Make it your goal to sponsor, sell, and build because
now is the time to grow your business! AMSOIL
remains the best ground floor opportunity around. Take advantage of it!
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